Hi Brett -
In the Ruckus Cloud offer today, licenses are owned by the end customer - Windows ABC or Ruff Technology in your example. Partner or VAR is providing value added service and management.
Partner does not own the license, customer does. So moving licenses from one customer to another is not allowed.
Ruckus cloud is unveiling a new kind of MSP/VAR licensing where MSPs/VARs will own the license and will be able to distribute it, move it between their customers. This feature and license type is coming in 2H'19. Stay tuned.
Director, PLM, Ruckus Cloud