02-08-2022 11:58 AM - last edited on 10-18-2022 11:03 AM by dave_feasey
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12-08-2022 11:39 PM
Great question. A few thoughts:
Rather than think about "guidelines for a community" that are focused on the design, construction and management sides, you may want to approach this slightly differently at first:
1. Core Audience: Making sure there is a crystal clear, maniacal focus on the target audience. Who they are, what they do, where they work, what they like, how they consume media, etc.
2. Value Exchange: The best experiences are one where there is a very clear articulation of exchanging value. What's in it for the participant? Why should she share, engage, interact? When there's an obvious reason for reciprocity, the vibrancy of the experience will take off.
3. Think content, and experts: To fuel the experience, the more you facilitate linkages between target audience contributing, experts/influencers contributing, third-parties contributing, your brand contributing, and likely newly created content, the better. Guidelines